The Uganda Tourism Board (UTB) in partnership with the Uganda Embassy in Abu Dhabi and Emirates airlines – the world’s largest international airline, have announced the arrival of a delegation of trade partners for a familiarization trip, that commenced on January 21 2025.
This initiative comes at the backdrop of the recent signing of a Memorandum of Understanding (MoU) between Uganda Tourism Board and Emirates Airline, in a strategic bid to promote the country as a premier tourism destination.
The visit, coordinated with Uganda’s mission in Abu Dhabi, will see 11 delegates explore Uganda’s most iconic tourist attractions.
Among the highlights of their itinerary is a visit to Bwindi Impenetrable National Park, home to the world-famous mountain gorillas. This immersive experience will provide the delegates with first-hand insights into Uganda’s unique offerings as a travel destination.
Speaking about the initiative, Ambassador Zaake Kibedi, Uganda’s representative to the United Arab Emirates said the visit was a step forward in strengthening the ties between Uganda and UAE through the Emirates Airlines.
“By showcasing Uganda’s exceptional tourism assets, we aim to build lasting partnerships that will bring more visitors to experience the Pearl of Africa,” he said.
According to UTB Chief Executive Officer, Lilly Ajarova , the partnership between UTB and Emirates Airlines demonstrates shared commitment to promoting Uganda as a must visit destination.
“The familiarization trip is a testament to the strategic importance of collaboration that enhances connectivity and showcases Uganda’s unique tourism offerings to the world. Together, we are opening new doors for travelers to discover the beauty, culture, and adventure that define the Pearl of Africa,” she said.
On his part, Mohamed Taher, Emirates Country Manager, Uganda, said the airline was proud to support UTB in bringing key tastemakers in travel trade to experience the pearl of Africa.
“Uganda is a much loved destination on our African network, due to its stunning natural landscapes, wildlife, adventure sports and warm culture. We look forward to more international travelers from across our global footprint discovering this hidden gem,” he said.
The senior delegation is expected to explore the unique tourism opportunities to understand what makes Uganda such a favourable destination on Emirates’ vast global network.
This partnership will contribute to increased global interest to Uganda as a travel destination.
Uganda Tourism Board said that it remains committed to forging strategic partnerships that enhance the visibility of Uganda’s tourism potential.
It added that this particular collaboration with Emirates underscores the Board’s dedication to unlocking new opportunities for the tourism sector while creating meaningful connections with international travel stakeholders.
