As part of this year’s Women’s Month, Karibu Travel Magazine is shining a spotlight on women who are leaving a mark in the tourism sector. Traditionally viewed as a male-dominated field, tourism is now witnessing a shift as more women step into roles as drivers, managers, and tour guides—offering unique perspectives and enriching the travel experience.
Safina Kiberinka is a seasoned tour guide with an extensive knowledge of Uganda’s wildlife, flora, and cultural heritage. Her passion for travel, resilience, and entrepreneurial spirit are inspiring a new generation of women in the industry.
A Journey Rooted in Passion
Born in Rwanda, Safina and her family relocated to Kisoro in 1994, a place she now proudly calls home. Her love for adventure was ignited at a young age, inspired by her father, a rally driver.
“I would often ride with him across the country, and that nurtured my love for travel,” she recalls.
Since 2015, Safina has been navigating Uganda’s breathtaking landscapes as a freelance tour guide, working with multiple travel companies to showcase the country’s rich biodiversity. With nearly a decade of experience, she has carved out a space for herself in an industry where women remain underrepresented.
The Hidden Wealth of a Tour Guide
For Safina, being a guide has opened doors beyond just financial success.
“One of tourism’s greatest assets is social capital,” she explains. “I may not be wealthy in the traditional sense, but I am rich in connections. When I travel to places like Brazil, Greece, or Peru, there’s always someone ready to welcome me because I once welcomed them in Uganda.”
Her work has not only expanded her global network but has also enabled her to invest in personal ventures. She owns Hi Table, a popular bar in Nkumba, and is currently building a lodge on Buzi Island—an achievement she attributes to her career in tourism.
Breaking Barriers as a Female Tour Guide
Despite her success, Safina acknowledges that challenges persist, especially for women in a male-dominated industry. “One of the biggest struggles is navigating workplaces where men hold most leadership positions. Unfortunately, some women face pressure to secure jobs through favors rather than merit,” she reveals.
However, she remains undeterred, urging more women to enter the field.
“It’s not always easy, but it’s a rewarding career. I have no regrets about being a female tour guide. Every journey, every client, and every adventure has made me who I am today.”
Looking Ahead
With a passion for conservation, tourism, and entrepreneurship, Safina is committed to inspiring the next generation of female tour guides.
“Women have a unique touch in storytelling and hospitality. We infuse a personal connection that makes the travel experience even more memorable,” she says.
As Uganda’s tourism industry continues to grow, pioneers like Safina Kiberinka are proving that women have an essential role in shaping its future—one adventure at a time.
