When you hear the phrase “Tourism Iron Lady,” it is impossible not to think of Civy Tumusiime, the transformative Chairperson of the Association of Uganda Tour Operators (AUTO).
For those who know or have closely worked with her, Civy’s no-nonsense attitude, performance-driven leadership, and ability to make decisive and bold moves have etched her name in Uganda’s tourism history.
Over the years, Civy has not only overseen the expansion of AUTO but has also championed several key initiatives that have redefined Uganda’s tourism landscape.
Under her leadership, AUTO as an organization has achieved monumental milestones, each contributing to a vibrant, sustainable, and competitive tourism industry.
For example, The Association of Uganda Tour Operators Annual Report 2024 indicates the following growths;
There has been a significant boost in AUTO Membership and Engagement. In 2024, the organization saw an astounding 78% increase in membership, welcoming 42 new tour operators—a testament to Civy’s dedicated efforts to foster community and collaboration.
International Representation: With a determined spirit, AUTO proudly showcased Uganda’s remarkable tourism potential at prominent global expos such as ITB Berlin, the Magical Kenya Travel Expo, and Antalya Expo.
In the same period, AUTO has supported over 55 companies, significantly bolstering Uganda’s visibility on the international tourism stage.
Capacity Building: Aware of the need for continuous improvement, AUTO orchestrated over 10 workshops focusing on critical topics like customer service, sustainable tourism, and digital marketing. The inclusion of First Aid training and a Master Class in business management empowered 100 tour operators, elevating the quality of services offered.
Sustainability Leadership: Civy passionately championed eco-tourism by launching initiatives like the “Gorilla Friendly Pledge” and other sustainability measures, ensuring that Uganda’s tourism practices not only thrived but also aligned with global standards for environmental stewardship.
Enhanced Advocacy: With a keen understanding of industry needs, AUTO worked closely with government agencies to address pressing challenges such as visa processing, taxation, and infrastructure development. The association’s robust lobbying efforts resulted in significant policy improvements, directly benefiting tour operators.
Strategic Partnerships: By forging alliances with organizations such as the Private Sector Foundation Uganda and the Uganda Tourism Board, AUTO created new funding opportunities and promoted growth across the sector. Collaborating with Uganda Airlines further enhanced synergy within the industry.
Digital Transformation: Recognizing the importance of a strong online presence, AUTO modernized its digital footprint with a revamped website and engaging social media campaigns, significantly increasing Uganda’s appeal to international visitors.
Promoting Regional Cooperation: AUTO proactively facilitated cross-border tourism partnerships with Kenya, Rwanda, and Tanzania, ensuring that Uganda remained a pivotal part of the enchanting East African tourism experience.
CSR Initiatives: Demonstrating a commitment to community welfare, AUTO undertook various social responsibility projects, such as donating waste bins to the Uganda Wildlife Education Centre (UWEC), thus highlighting the impactful role of responsible tourism.
Resilience During Challenges: In the face of challenges like inadequate infrastructure and high operational costs, Civy’s resilient leadership and innovative solutions ensured that AUTO not only weathered the storm but continued to grow and thrive.
Why Civy Tumusiime’s Leadership Matters
Civy Tumusiime’s influence resonates far beyond mere titles and milestones; it underscores the significance of her work to every stakeholder in Uganda’s tourism industry and beyond.
Transforming Uganda into a Global Destination: Under Civy’s expert leadership, Uganda’s breathtaking natural wonders have transcended local boundaries to emerge as global attractions. Her relentless efforts to spotlight Uganda at international expos have ushered in an influx of tourists, translating into increased revenue and enhanced international recognition for the Pearl of Africa.
Empowering Local Tour Operators: Civy has ardently advocated for opportunities that empower local tour operators through comprehensive training, financial support, and progressive policy reforms. This commitment enables small businesses to flourish, generate employment, and provide exceptional services, ensuring Ugandan talent thrives amid fierce global competition.
Advocating for Sustainability: In an era marked by climate challenges, Civy’s vigorous promotion of eco-friendly tourism practices serves as a safeguard for Uganda’s stunning landscapes and rich biodiversity, preserving these treasures for future generations. Her advocacy transcends tourism, embodying a broader commitment to the preservation of Uganda’s unique identity.
Strengthening Community Impact: By prioritizing CSR initiatives focused on waste management and sustainable tourism, Civy guarantees that the advantages of tourism extend to local communities, fostering more opportunities for Ugandans residing near parks, forests, and cultural heritage sites.
Attracting Investment and Partnerships: Through astute strategic alliances with influential organizations, Civy continues to catalyze investment opportunities, galvanizing momentum for Uganda’s tourism sector and ensuring a flourishing future for all involved.
Civy Tumusiime’s leadership at AUTO is a testament to the power of determination, vision, and collaboration. Dubbed the “Tourism Iron Lady,” she has not only reshaped the sector’s future but also inspired a generation of tour operators and stakeholders. Under her guidance, Uganda’s tourism industry has emerged stronger, more unified, and ready to compete on a global scale.
Her story is one of grit and glory—a reminder that bold decisions when paired with unwavering dedication, can yield extraordinary results.
